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The first seal for circular economy startups

created by Ecoembes and TheCircularLab


A seal awarded to startups with the greatest potential for packaging circularity
With the goCircular Pass seal you will obtain the following benefits



You will achieve a highlighted position within the largest showcase in Europe for circular economy startups, showing the potential of your company to key actors in the sector and in front of the 15,000 companies that are part of Ecoembes.


You will have the possibility of accessing interviews, spaces in specialised media and social networks to share your project.


You will be able to use the goCircular Pass seal logo in all its formats to demonstrate our support for your startup’s capacity in the field of circular economy in the packaging sector.


You will be able to exclusively participate in Proof of Concept projects in which we test startup solutions in a real environment.


You will have the possibility of obtaining letters of support to develop your projects aligned with the objectives of Ecoembes.


You will access free physical accommodation for your startup staff in the co-working space of the Entrepreneurship Area of TheCircularLab in Logroño.


You will be able to register your startup in European Challenges to solve innovation challenges for companies and public adiministration.


You will participate in specialised events where you can directly meet other members of the sector.




You will be able to get free places within the individualised mentoring program offered by TheCircularLab in alliance with SECOT.


You will have access to reports on the evolution of the circular economy startup sector.


You will attend training webinars in areas of interest for startups and you will regularly receive our newsletter.


You will be able to receive direct assistance through the consultation channel with TCL innovation experts in the field of packaging circularity.

We support experimental projects aimed at validating innovative solutions of goCircular Pass startups.
That's why we launched Proof of Concept
Closed period. New calls will be opened soon.

What your startup needs to obtain the seal

Be already incorporated and be less than 10 years old

Have highly advanced technological innovation or business model

Offer a portfolio of solutions or products that can contribute to the circular economy in the packaging sector

Provide supporting documentation demonstrating your startup's capacity

Obtain the approval of our Evaluation Committee after assessing your abilities

How the process works

1. Initial application of the startup


If your startup meets the requirements specified in the "Conditions for receiving the goCircular Pass seal", you can start the application process at any time. You just have to fill in the online form that you will find on this website. It is a simple and fast process

2. Presentation meeting


If the initial request that you submit through our website is accepted by TheCircularLab management team, we will give you the option to hold an online work meeting so we can learn more about the activities and capabilities of your startup

3. Technical form


Presentation of the Technical Form with valuable information about your startup. You can also attach any documents you think would be worthwhile for the Evaluation Committee to study

4. Decision of the Evaluation Committee


The Evaluation Committee, made up of experts with extensive experience in the field of circular economy, will evaluate all the applications and make the final decision on issuing the goCircular Pass seal in each case

Get your goCircular Pass

The process to request your goCircular Pass has no cost and the public information on your startup will be available in the goCircular Pass Registry so that other entities can verify the authenticity of your seal

Who endorses the goCircular Pass


TheCircularLab is Ecoembes's open innovation center on the circular economy located in Logroño, which focuses its activity on the study, testing and development of best practices in the field of packaging and its subsequent recycling.


The non-profit organization that takes care of the environment through recycling and eco-design of packaging in Spain. Ecoembes makes it possible for plastic containers, cans and cartons (yellow container) and cardboard and paper packaging (blue container) to have a second life.

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